Bike to Work Week 2014: May 26 - June 1!

History & Program Elements

Bike to Work Week Program Inception

Bike to Work Week (BTWW) began in Greater Victoria in 1995 with a core group of commuter cyclists committed to raising the profile of commuter cycling.  The event counted approximately 500 participants. In 2012, more than 25 communities participated with the following stats:
  • 19,439 Participants (up from 15,203 in 2011)
  • 3,583 First-time commuter cyclists (up from 2,877 in 2011)
  • 3,111 Workplace teams participated (up from 2,401 in 2011)
  • 903,216 Kilometres were cycled (up from 727,753 in 2011)
  • 209,610 Kilograms of CO2 were saved from entering the atmosphere (up from 168,839 in 2011)
 The Bike to Work Week program can be shared with and implemented relatively easily with other communities.  This has been consistently demonstrated throughout BC.

Progam Expansion in BC

In 2008 a provincial coordinating body, Bike to Work  BC was formed as a Society. Bike to Work Victoria was the driving force behind this new direction, some background includes:
  • 2005. Bike to Work Victoria launched a Province-wide pilot project intended to test the feasibility of BTWW in other locales.  Residents throughout B.C. were invited to register and participate and several communities organized a Bike to Work Week event.  1,164 cyclists including 120 teams and 162 new cyclists from 18 communities registered & participated.
  • 2006. The program was evaluated.  Participation province-wide was minimal, but interest was wide-spread.
  • 2007. BTWW was held in Greater Victoria, Abbotsford/Fraser Valley & Metro Vancouver.  It also included some participation from other parts of BC.  Total 11,250 total cyclists & 2,612 new riders.
  • 2008. Eight communities have hosted the Bike to Work Week Workshop.  Ten communities are organizing recurring, successful BTWW events.  Total numbers = 14,887 cyclists, including 3,515 new riders (23% of total participants).
    • 2008. A separate provincial body Bike to Work BC was created to coordinate activities through the province. With the generous support of the Government of BC, Bike to Work BC was able to provide grants to communities throughout the province, allowing for the expansion of the bike to work week activities and participation.
  • 2009. Fifteen commmunities held Bike to Work Week events, 14,716 riders participated, with 29% being new riders.
  • 2010. Seventeen communities held Bike to Work Week events motivating 14,544 participants to cycle to work instead of drive.
  • 2011. More than 18 communities participated, with 15,166 cyclists cycling 727,753 kilometres and saving 168,268 kg’s of CO2 offsets from entering the atmosphere.
  • 2012. More than 25 communities participated with the following stats:
    • 19,439 Participants (up from 15,203 in 2011)
    • 3,583 First-time commuter cyclists (up from 2,877 in 2011)
    • 3,111 Workplace teams participated (up from 2,401 in 2011)
    • 903,216 Kilometres were cycled (up from 727,753 in 2011)
    • 209,610 Kilograms of CO2 were saved from entering the atmosphere (up from 168,839 in 2011)
Click to download the participation stats per community

Program Elements

Why Bike to Work Week Works - Development of its Key Focuses

Following implementation in 1995, the Bike to Work Week event continued to gain momentum and new focuses emerged.  The most critical of these include:Developing a tightly themed campaign focusing on Commuter Cycling Only
  • Stripping out parallel events i.e. mass rides, bike rallys
  • Expanding visibility of the campaign.
  • Establishing a stand-alone week for commuter cycling;
  • Simplifying team formation in workplaces to reduce the work for team leaders, to enable smaller teams and encourage more rivalry;
  • Encouraging workplaces to challenge each other
  • To focus on fun, health and wellness over saving money or an environmental focus.  People are encouraged to undertake an activity that is good for the environment because it is fun and feels good!

Guiding Principles Based on Direct Experiential Outcomes

  • Accentuating the positive in all messaging;
  • Personalizing benefits to increase take-up (i.e. fun & health);
  • Reminding people early and often (launch event, countdown);
  • Adding celebratory elements into the mix without going off-message or off-theme, to generate a higher profile and greater excitement;
  • Participation triggers change;
  • Change is a journey rather than an event; and
  • The number of first-time cyclists is a key measure of success.

The Key to our Success has Relied on the Following Methodology:

  • Mobilizing the early adopters (those already commuting by bike) as opinion leaders in the workplace;
  • Tapping into local peer networks to grow participation by first-timers; 
  • Relating to employers as champions (and funders);
  • Focussing on making the week memorable (fun, rewarding); 
  • Ensuring we refresh the experience every year; and
  • Adding events (Bike to Work Day) that people can aim for to continue cycling - increasing the likelihood of their adopting commuter cycling as a lifestyle activity
 

Results So Far

These results do not reflect final numbers until after Bike To Work Week. Numbers shown below are only for teams that have reported so far.

2013 North Okanagan Bike To Work Week

May 27th – June 2nd

  • Registered Teams: 56
  • Participants: 401
  • First Time Cyclists: 77
  • Male Cyclists: 201
  • Female Cyclists: 200
  • Kilometres Cycled (Round Trip): 12,894
  • Kilograms of Greenhouse Gases Saved: 2,991

2013 Squamish Bike to Work Week

May 27th – June 2nd

  • Registered Teams: 35
  • Participants: 172
  • First Time Cyclists: 38
  • Male Cyclists: 70
  • Female Cyclists: 102
  • Kilometres Cycled (Round Trip): 5,178
  • Kilograms of Greenhouse Gases Saved: 1,201

2013 Sunshine Coast Bike to Work Week

May 27th – June 2nd

  • Registered Teams: 86
  • Participants: 615
  • First Time Cyclists: 116
  • Male Cyclists: 320
  • Female Cyclists: 295
  • Kilometres Cycled (Round Trip): 15,147
  • Kilograms of Greenhouse Gases Saved: 3,514

2013 Port McNeill Bike to Work Week

May 27th – June 6th

  • Registered Teams: 3
  • Participants: 34
  • First Time Cyclists: 12
  • Male Cyclists: 18
  • Female Cyclists: 16
  • Kilometres Cycled (Round Trip): 257
  • Kilograms of Greenhouse Gases Saved: 60

2013 BC Communities Bike to Work Week

May 27th – June 2nd

  • Registered Teams: 33
  • Participants: 149
  • First Time Cyclists: 43
  • Male Cyclists: 55
  • Female Cyclists: 94
  • Kilometres Cycled (Round Trip): 4,011
  • Kilograms of Greenhouse Gases Saved: 931

2013 Dawson Creek Bike to Work Week

May 27th – June 2nd

  • Registered Teams: 10
  • Participants: 7
  • First Time Cyclists: 3
  • Male Cyclists: 6
  • Female Cyclists: 1
  • Kilometres Cycled (Round Trip): 238
  • Kilograms of Greenhouse Gases Saved: 55

2013 Summerland Bike to Work Week

May 27th – June 2nd

  • Registered Teams: 10
  • Participants: 23
  • First Time Cyclists: N/A
  • Male Cyclists: 16
  • Female Cyclists: 7
  • Kilometres Cycled (Round Trip): 451
  • Kilograms of Greenhouse Gases Saved: 105

2013 Merritt Bike To Work Week

May 27th – June 2nd

  • Registered Teams: 7
  • Participants: 40
  • First Time Cyclists: 4
  • Male Cyclists: 22
  • Female Cyclists: 18
  • Kilometres Cycled (Round Trip): 945
  • Kilograms of Greenhouse Gases Saved: 219

2013 Invermere Bike to Work Week

May 27th – June 2nd

  • Registered Teams: 22
  • Participants: 49
  • First Time Cyclists: 7
  • Male Cyclists: 21
  • Female Cyclists: 28
  • Kilometres Cycled (Round Trip): 1,328
  • Kilograms of Greenhouse Gases Saved: 308

2013 Pemberton Bike to Work Week

May 27th – June 2nd

  • Registered Teams: 8
  • Participants: 45
  • First Time Cyclists: 10
  • Male Cyclists: 8
  • Female Cyclists: 37
  • Kilometres Cycled (Round Trip): 987
  • Kilograms of Greenhouse Gases Saved: 229

2013 Grand Forks Bike to Work Week

May 27th – June 2nd

  • Registered Teams: 4
  • Participants: 11
  • First Time Cyclists: 1
  • Male Cyclists: 7
  • Female Cyclists: 4
  • Kilometres Cycled (Round Trip): 1,354
  • Kilograms of Greenhouse Gases Saved: 314

2013 Salt Spring & Other Gulf Islands Bike To Work Week

May 27th – June 2nd

  • Registered Teams: 39
  • Participants: 131
  • First Time Cyclists: 53
  • Male Cyclists: 50
  • Female Cyclists: 81
  • Kilometres Cycled (Round Trip): 5,298
  • Kilograms of Greenhouse Gases Saved: 1,229

2013 Greater Victoria Bike to Work Week

May 27th – June 2nd

  • Registered Teams: 650

2013 Nanaimo Bike To Work Week

May 27th – June 2nd

  • Registered Teams: 57
  • Participants: 238
  • First Time Cyclists: 32
  • Male Cyclists: 117
  • Female Cyclists: 121
  • Kilometres Cycled (Round Trip): 9,101
  • Kilograms of Greenhouse Gases Saved: 2,111

2013 Revelstoke Bike to Work Week

May 27th – June 2nd

  • Registered Teams: 49
  • Participants: 353
  • First Time Cyclists: 47
  • Male Cyclists: 141
  • Female Cyclists: 212
  • Kilometres Cycled (Round Trip): 10,126
  • Kilograms of Greenhouse Gases Saved: 2,349

2013 Prince Rupert Bike To Work Week

May 27th – June 2nd

  • Registered Teams: 2
  • Participants: 1
  • First Time Cyclists: N/A
  • Male Cyclists: N/A
  • Female Cyclists: 1
  • Kilometres Cycled (Round Trip): 15
  • Kilograms of Greenhouse Gases Saved: 3

2013 Prince George Bike To Work Week

May 27th – June 2nd

  • Registered Teams: 76
  • Participants: 326
  • First Time Cyclists: 73
  • Male Cyclists: 153
  • Female Cyclists: 173
  • Kilometres Cycled (Round Trip): 10,587
  • Kilograms of Greenhouse Gases Saved: 2,456

2013 Shuswap Bike to Work Week

May 27th – June 2nd

  • Registered Teams: 12
  • Participants: 40
  • First Time Cyclists: 4
  • Male Cyclists: 19
  • Female Cyclists: 21
  • Kilometres Cycled (Round Trip): 1,204
  • Kilograms of Greenhouse Gases Saved: 279

2013 Smithers Bike to Work Week

May 27th – June 2nd

  • Registered Teams: 65
  • Participants: 322
  • First Time Cyclists: 49
  • Male Cyclists: 146
  • Female Cyclists: 176
  • Kilometres Cycled (Round Trip): 8,167
  • Kilograms of Greenhouse Gases Saved: 1,895

2013 Powell River Bike To Work Week

May 27th – June 2nd

  • Registered Teams: 31
  • Participants: 150
  • First Time Cyclists: 40
  • Male Cyclists: 70
  • Female Cyclists: 80
  • Kilometres Cycled (Round Trip): 4,147
  • Kilograms of Greenhouse Gases Saved: 962

2013 Penticton Bike To Work Week

May 27th – June 2nd

  • Registered Teams: 80
  • Participants: 354
  • First Time Cyclists: 53
  • Male Cyclists: 177
  • Female Cyclists: 177
  • Kilometres Cycled (Round Trip): 11,376
  • Kilograms of Greenhouse Gases Saved: 2,639

2013 Oceanside Bike To Work Week

May 27th – June 2nd

  • Registered Teams: 4
  • Participants: 22
  • First Time Cyclists: 2
  • Male Cyclists: 11
  • Female Cyclists: 11
  • Kilometres Cycled (Round Trip): 764
  • Kilograms of Greenhouse Gases Saved: 177

2013 Terrace Bike to Work Week

May 27th – June 2nd

  • Registered Teams: 42
  • Participants: 190
  • First Time Cyclists: 49
  • Male Cyclists: 98
  • Female Cyclists: 92
  • Kilometres Cycled (Round Trip): 4,873
  • Kilograms of Greenhouse Gases Saved: 1,131

2013 Tofino Bike to Work Week

May 27th – June 2nd

  • Registered Teams: 7
  • Participants: 19
  • First Time Cyclists: 4
  • Male Cyclists: 6
  • Female Cyclists: 13
  • Kilometres Cycled (Round Trip): 691
  • Kilograms of Greenhouse Gases Saved: 160

2013 Whistler Bike to Work Week

May 27th – June 2nd

  • Registered Teams: 53
  • Participants: 207
  • First Time Cyclists: 43
  • Male Cyclists: 84
  • Female Cyclists: 123
  • Kilometres Cycled (Round Trip): 5,749
  • Kilograms of Greenhouse Gases Saved: 1,334

2013 Langley Bike To Work Week

May 27th – June 2nd

  • Registered Teams: 48
  • Participants: 125
  • First Time Cyclists: 46
  • Male Cyclists: 68
  • Female Cyclists: 57
  • Kilometres Cycled (Round Trip): 5,502
  • Kilograms of Greenhouse Gases Saved: 1,277

2013 Kamloops Bike to Work Week

May 27th – June 2nd

  • Registered Teams: 125
  • Participants: 918
  • First Time Cyclists: 204
  • Male Cyclists: 479
  • Female Cyclists: 439
  • Kilometres Cycled (Round Trip): 24,072
  • Kilograms of Greenhouse Gases Saved: 5,585

2013 Kootenays Bike to Work Week

May 27th – June 2nd

  • Registered Teams: 6
  • Participants: 23
  • First Time Cyclists: 1
  • Male Cyclists: 11
  • Female Cyclists: 12
  • Kilometres Cycled (Round Trip): 1,319
  • Kilograms of Greenhouse Gases Saved: 306

2013 Kitimat Bike to Work Week

May 26th – June 2nd

  • Registered Teams: N/A
  • Participants: N/A
  • First Time Cyclists: N/A
  • Male Cyclists: N/A
  • Female Cyclists: N/A
  • Kilometres Cycled (Round Trip): N/A
  • Kilograms of Greenhouse Gases Saved: N/A

2013 Kelowna & Central Okanagan Bike to Work Week

May 27th – June 2nd

  • Registered Teams: 256
  • Participants: 1,277
  • First Time Cyclists: 263
  • Male Cyclists: 653
  • Female Cyclists: 624
  • Kilometres Cycled (Round Trip): 56,326
  • Kilograms of Greenhouse Gases Saved: 13,068

2013 Fraser Valley Bike to Work Week

May 27th – June 2nd

  • Registered Teams: 125
  • Participants: 714
  • First Time Cyclists: 201
  • Male Cyclists: 394
  • Female Cyclists: 320
  • Kilometres Cycled (Round Trip): 15,479
  • Kilograms of Greenhouse Gases Saved: 3,591

2013 Fort St. James Bike to Work Week

May 27th – June 2nd

  • Registered Teams: 9
  • Participants: 57
  • First Time Cyclists: 15
  • Male Cyclists: 15
  • Female Cyclists: 42
  • Kilometres Cycled (Round Trip): 2,124
  • Kilograms of Greenhouse Gases Saved: 493

2013 Cowichan Valley Bike to Work Week

May 27th – June 2nd

  • Registered Teams: 38
  • Participants: 164
  • First Time Cyclists: 42
  • Male Cyclists: 90
  • Female Cyclists: 74
  • Kilometres Cycled (Round Trip): 7,244
  • Kilograms of Greenhouse Gases Saved: 1,681

2013 Comox Valley Bike to Work Week

May 27th – June 2nd

  • Registered Teams: 112
  • Participants: 621
  • First Time Cyclists: 82
  • Male Cyclists: 289
  • Female Cyclists: 332
  • Kilometres Cycled (Round Trip): 19,587
  • Kilograms of Greenhouse Gases Saved: 4,544

2013 Campbell River Bike to Work Week

May 27th – June 2nd

  • Registered Teams: 84
  • Participants: 319
  • First Time Cyclists: 61
  • Male Cyclists: 146
  • Female Cyclists: 173
  • Kilometres Cycled (Round Trip): 12,133
  • Kilograms of Greenhouse Gases Saved: 2,815

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